Camella Blazes the Trail for Sales Excellence with ‘Alab’ Semi-Annual Awards 2025

Camella lit up the stage with passion, purpose, and pride at Alab: Semi-Annual Awards 2025 for Mega Manila, North, and Central Luzon. The celebration of the best of the best in the regions gave tribute to the outstanding determination and dedication of its business partners, reaffirming the commitment of the company to building houses in thriving communities where every Filipino’s hope can always find its home.

Fanning the flame of inspiration

Held in a continuing spirit of recognition sweeping across Camella communities, Alab became the gathering point for top business partners in Mega Manila, North and Central Luzon—regions known for their historic cities, economic epicenters, and rapidly urbanizing environments. The ceremony underscored individual brilliance and the collective ember that fuels the Camella sales network.

Group Head Ailene Sarmiento lauded the honorees and underscored how their unwavering enthusiasm and efforts have helped shape Camella’s golden legacy in the regions. She noted that the first half of the year had witnessed remarkable sales breakthroughs, the rise of the newest residential developments, and a renewed confidence in Camella’s presence in key provinces. She shared, “The true measure of our shared success is in the milestones we celebrate and in the countless generations of families whose lives we have touched and neighborhoods we nurture.”

Igniting the road ahead

Alab also looked into the remaining months of 2025, offering a glimpse of new house-and-lot communities, innovations, enhancements, and bold initiatives that will further solidify Camella as the most trusted and preferred housing name in Mega Manila, North, and Central Luzon. The event became a rallying call for business partners to carry forward their flame and fervor into the final stretch.

The event closed with words of encouragement, reminding everyone that collaborative effort strengthens the dominance of Camella as the Philippines’ largest homebuilder while fulfilling the lifelong dream of homeownership. “May the flame of home we ignited at Alab continue to blaze our trail forward as we close the year brighter than ever. Let us kindle hope, spark a new wave of communities, and carry light to a legacy that will endure for generations,” Sarmiento concluded.

The Philippines’ largest homebuilder

Camella is the flagship brand of the Philippines’ largest integrated property developer, Vista Land, providing beautifully designed communities in 47 provinces and 149 key cities and municipalities.

Camella, the leading and preferred housing brand with a nationwide geographic reach, builds thriving communities that embody innovation and progress with family and community life at its center, creating a legacy of value for generations to come.

To learn more about Camella developments nationwide, visit www.camella.com.ph or follow @CamellaOfficial. Make your forever home a reality today!