Crown Asia Unveils ‘New Generation Spaces’ at Villar City with Novus Prime Residences

Crown Asia has officially introduced Novus Prime Residences, a 25-storey condominium property designed for the new generations of homebuyers and investors.

Titled ‘New Generation Spaces,’ the occasion gathered officers, employees, and business partners, creating a high-potential platform for the latest Vista Land developments, as well as for imparting strategic direction across its housing brands. According to Villar Group Chairman Manny B. Villar, Novus Prime Residences is part of a comprehensive rollout of 40 residential developments slated for unveiling this year. He emphasized the enduring goal of fulfilling the Filipino dream of homeownership, not only building what is needed but building what is next.

The launch captured the spirit of evolution that defines Crown Asia, Vista Land, and the broader movement towards future-ready living that is Villar City. It has been the rise of the new prime, where the boldness of vision meets the brilliance of execution and where the next generation finds its home.

UTown: The knowledge and innovation district of Villar City

At the core of the vision for a future-ready metropolis lies UTown, a hundred-hectare academic district within Villar City. Home to esteemed institutions such as the University of the Philippines, UTown is a dynamic campus city where ideas and influence grow roots, find their footing, and shape their surroundings.

UTown serves as a magnet for minds and a platform for progress, where research centers, co-working hubs, technology incubators, and student housing form a seamless setting that nurtures education, experimentation, and enterprise. In U-Town, learning goes beyond textbooks—students, scholars, and startup founders are encouraged to think critically, create boldly, and build sustainably.

What sets UTown apart is its role as an innovation network, where techpreneurship is not a trend but a tradition. Through partnerships with industry leaders, government programs, and homegrown initiatives, it cultivates a pipeline of talent and technology poised to respond to real-time, real-world challenges, transforming academic thought into actionable impact.

Novus Prime Residences at Villar City, built for the business of breakthroughs

From the Latin word for new, Novus Prime Residences invokes the energy of invention and the boldness of firsts. It is the spark of innovation and commerce, trailblazing the gateway of Villar City with potential, purpose, and progress.

Novus Prime Residences is crafted with the spirit of synergy in mind. Flexible workspaces to modular retail bays integrated into its surroundings, pour out into walkable greenways and leisure zones: it is where startups meet investors, students meet mentors, and big ideas meet their first customers.

Built around the learn-live-lead approach, the project is home to upwardly mobile families, faculty, and future leaders who value both proximity and prestige. Residents can enjoy the convenience of a city within reach and without compromising on the exquisite comfort of upscale lifescapes.

With the skyline as its limit and innovation as its compass, Novus Prime Residences is where the future moves in.

To know more about Novus Prime Residences, visit www.crownasia.com.ph and follow @CrownAsiaOfficial.